Use your authenticity to stand out from the crowd

Luxury clients are being sold to on a daily basis. Their lives are saturated with messaging on how they should live and what they should purchase, where they should travel and what they should drive. With your clients tuning out hundreds of sales interruptions a day, how can you make sure your own messaging lands—and is heard?

We sat down with Tallie Lancey, a broker with Big Sky Sotheby’s International Realty in Montana, to get her recommendations on how best to establish a voice that cuts through the noise and connects with clients. “When a customer comes to an open house or to an office, they are sizing me up and evaluating my level of knowledge, my expertise, my ability to follow through.”